how assisted living get their customers

How do assisted living customers get their customers
Do you know how assisted living get their customers and become a pillar in the cities they break ground in? Well for the most part it is word of mouth. Yes, the beginning stages are rough because they have to reach in their pockets to do major marketing. Radio ads, newspapers and some choice magazines are the bulk of the spending but it does taper off. Once recognition and branding has taken place they are in the door. Filling the facilities are hard at first but it quickly becomes child’s play. Why? Elderly residents don’t play musical chairs with living.


